Web: http://lib.stat.cmu.edu/DASL/Datafiles/tvadsdat.html

Description:
This data appeared in the Wall Street Journal. The advertisement were selected by an annual survey conducted by Video Board Tests, Inc., a New York ad-testing company, based on interviews with 20,000 adults who were asked to name the most outstanding TV commercial they had seen, noticed, and liked. The retained impressions were based on a survey of 4,000 adults, in which regular product users were asked to cite a commercial they had seen for that product category in the past week.
Number of cases:
21
Variable Names:

   1. FIRM: Firm name
   2. SPEND: TV advertising budget, 1983 ($ millions)
   3. MILIMP: Millions of retained impressions per week